https://www.nbcwashington.com/4-your-home/ Copyright 2025 https://media.nbcwashington.com/2024/08/WRC_station_logo_light_cba741.png?fit=280%2C58&quality=85&strip=all https://www.nbcwashington.com en_US Thu, 10 Apr 2025 08:17:05 -0400 Thu, 10 Apr 2025 08:17:05 -0400 NBC Owned Television Stations https://www.nbcwashington.com/news/local/dc-area-real-estate/realtor-hide-and-seek-asmr-viral-listing-videos/3875453/ 3875453 post 10349832 Realtor Lisa DuBois plays hide-and-seek during a video for a listing.

]]> https://media.nbcwashington.com/2025/03/Local-realtor-uses-ASMR-on-listing-videos-for-social-medaia.jpg?quality=85&strip=all&fit=1920,1080 A local realtor is creating a roar on social media with a whisper.

Lisa DuBois, a RE/MAX realtor in business for 20 years, uses her social media platforms to promote her listings. Recently, she found a creative and unique way to get more traction.

A few months ago, she decided that due to the heaviness of the world around us, her videos could use something fun, so she partnered with brand strategist Eric Cruz.

Cruz wanted to personalize DuBois’ social media videos. First, he asked her how seriously she took herself.

“Not at all,” DuBois replied.

Her answer led Cruz to suggest playing hide-and-seek in her listings. Now, they’ve become a viral sensation. One video already has over 13 million views.

DuBois showcases her properties with a now-signature style, playing hide-and-seek while using autonomous sensory meridian response (ASMR), as she whispers.

“I had to learn (ASMR),” she said. “That first meeting with Eric, he said, ‘OK, great. We’re gonna have some fun. Let’s do some ASMR.’ And I was like, ‘Sure, what is it?’ And he wanted me to tap my fingernails on the counter, but my fingernails are too short. So, he said, ‘OK. We’re gonna whisper.”

News4 couldn’t let DuBois leave without making our own hide-and-seek video at the station.

Partnering with Cruz helps DuBois’ videos pop, leading to great numbers.

“Usually, the hide-and-seek videos are like 10-20 minutes,” Cruz said. “It probably takes me that same amount of time to edit them. Sometimes, I’ll be like, Oh my God! This needs to come out, like, right now, and I’ll go out in my car for a second and edit real quick.”

DuBois said those views translate to clicks on her listings in D.C. and Virginia.

“A lot of follow-up calls from other agents going, ‘How many more leads? How many more sales?'” she said. “And none, yet. I’ve got a very, very solid real estate business. I did this for fun. This was to make myself laugh.”

Get the D.C. area’s top news and weather delivered to your inbox every morning. Sign up for First & 4Most, our free newsletter.

This story uses functionality that may not work in our app. Click here to open the story in your web browser.

]]> Mon, Mar 24 2025 08:44:44 PM Tue, Mar 25 2025 12:57:57 PM https://www.nbcwashington.com/news/local/the-politics-of-real-estate-how-will-the-election-affect-dc-area-housing/3750693/ 3750693 post 9988546 File photo; composite by NBC Washington

]]> https://media.nbcwashington.com/2024/10/image-68.png?fit=1349,761&quality=85&strip=all A local realtor is creating a roar on social media with a whisper.

Lisa DuBois, a RE/MAX realtor in business for 20 years, uses her social media platforms to promote her listings. Recently, she found a creative and unique way to get more traction.

A few months ago, she decided that due to the heaviness of the world around us, her videos could use something fun, so she partnered with brand strategist Eric Cruz.

Cruz wanted to personalize DuBois’ social media videos. First, he asked her how seriously she took herself.

“Not at all,” DuBois replied.

Her answer led Cruz to suggest playing hide-and-seek in her listings. Now, they’ve become a viral sensation. One video already has over 13 million views.

DuBois showcases her properties with a now-signature style, playing hide-and-seek while using autonomous sensory meridian response (ASMR), as she whispers.

“I had to learn (ASMR),” she said. “That first meeting with Eric, he said, ‘OK, great. We’re gonna have some fun. Let’s do some ASMR.’ And I was like, ‘Sure, what is it?’ And he wanted me to tap my fingernails on the counter, but my fingernails are too short. So, he said, ‘OK. We’re gonna whisper.”

News4 couldn’t let DuBois leave without making our own hide-and-seek video at the station.

Partnering with Cruz helps DuBois’ videos pop, leading to great numbers.

“Usually, the hide-and-seek videos are like 10-20 minutes,” Cruz said. “It probably takes me that same amount of time to edit them. Sometimes, I’ll be like, Oh my God! This needs to come out, like, right now, and I’ll go out in my car for a second and edit real quick.”

DuBois said those views translate to clicks on her listings in D.C. and Virginia.

“A lot of follow-up calls from other agents going, ‘How many more leads? How many more sales?'” she said. “And none, yet. I’ve got a very, very solid real estate business. I did this for fun. This was to make myself laugh.”

Get the D.C. area’s top news and weather delivered to your inbox every morning. Sign up for First & 4Most, our free newsletter.

This story uses functionality that may not work in our app. Click here to open the story in your web browser.

]]> Fri, Oct 25 2024 11:39:06 AM Fri, Oct 25 2024 01:18:17 PM https://www.nbcwashington.com/news/local/dc-area-real-estate/historic-dc-helicopter-factory-now-on-the-market-as-a-condo/3732941/ 3732941 post 9933613 https://media.nbcwashington.com/2024/10/Historic-helicopter-factory-renovates-into-a-condo.jpg?quality=85&strip=all&fit=1920,1080 A local realtor is creating a roar on social media with a whisper.

Lisa DuBois, a RE/MAX realtor in business for 20 years, uses her social media platforms to promote her listings. Recently, she found a creative and unique way to get more traction.

A few months ago, she decided that due to the heaviness of the world around us, her videos could use something fun, so she partnered with brand strategist Eric Cruz.

Cruz wanted to personalize DuBois’ social media videos. First, he asked her how seriously she took herself.

“Not at all,” DuBois replied.

Her answer led Cruz to suggest playing hide-and-seek in her listings. Now, they’ve become a viral sensation. One video already has over 13 million views.

DuBois showcases her properties with a now-signature style, playing hide-and-seek while using autonomous sensory meridian response (ASMR), as she whispers.

“I had to learn (ASMR),” she said. “That first meeting with Eric, he said, ‘OK, great. We’re gonna have some fun. Let’s do some ASMR.’ And I was like, ‘Sure, what is it?’ And he wanted me to tap my fingernails on the counter, but my fingernails are too short. So, he said, ‘OK. We’re gonna whisper.”

News4 couldn’t let DuBois leave without making our own hide-and-seek video at the station.

Partnering with Cruz helps DuBois’ videos pop, leading to great numbers.

“Usually, the hide-and-seek videos are like 10-20 minutes,” Cruz said. “It probably takes me that same amount of time to edit them. Sometimes, I’ll be like, Oh my God! This needs to come out, like, right now, and I’ll go out in my car for a second and edit real quick.”

DuBois said those views translate to clicks on her listings in D.C. and Virginia.

“A lot of follow-up calls from other agents going, ‘How many more leads? How many more sales?'” she said. “And none, yet. I’ve got a very, very solid real estate business. I did this for fun. This was to make myself laugh.”

Get the D.C. area’s top news and weather delivered to your inbox every morning. Sign up for First & 4Most, our free newsletter.

This story uses functionality that may not work in our app. Click here to open the story in your web browser.

]]> Thu, Oct 03 2024 07:59:46 PM Thu, Oct 03 2024 07:59:56 PM https://www.nbcwashington.com/news/local/dc-socialites-historic-kalorama-mansion-hits-market-for-18-5m/3648924/ 3648924 post 9643904 https://media.nbcwashington.com/2024/06/Front-of-house-1.png?fit=1200,675&quality=85&strip=all A local realtor is creating a roar on social media with a whisper.

Lisa DuBois, a RE/MAX realtor in business for 20 years, uses her social media platforms to promote her listings. Recently, she found a creative and unique way to get more traction.

A few months ago, she decided that due to the heaviness of the world around us, her videos could use something fun, so she partnered with brand strategist Eric Cruz.

Cruz wanted to personalize DuBois’ social media videos. First, he asked her how seriously she took herself.

“Not at all,” DuBois replied.

Her answer led Cruz to suggest playing hide-and-seek in her listings. Now, they’ve become a viral sensation. One video already has over 13 million views.

DuBois showcases her properties with a now-signature style, playing hide-and-seek while using autonomous sensory meridian response (ASMR), as she whispers.

“I had to learn (ASMR),” she said. “That first meeting with Eric, he said, ‘OK, great. We’re gonna have some fun. Let’s do some ASMR.’ And I was like, ‘Sure, what is it?’ And he wanted me to tap my fingernails on the counter, but my fingernails are too short. So, he said, ‘OK. We’re gonna whisper.”

News4 couldn’t let DuBois leave without making our own hide-and-seek video at the station.

Partnering with Cruz helps DuBois’ videos pop, leading to great numbers.

“Usually, the hide-and-seek videos are like 10-20 minutes,” Cruz said. “It probably takes me that same amount of time to edit them. Sometimes, I’ll be like, Oh my God! This needs to come out, like, right now, and I’ll go out in my car for a second and edit real quick.”

DuBois said those views translate to clicks on her listings in D.C. and Virginia.

“A lot of follow-up calls from other agents going, ‘How many more leads? How many more sales?'” she said. “And none, yet. I’ve got a very, very solid real estate business. I did this for fun. This was to make myself laugh.”

Get the D.C. area’s top news and weather delivered to your inbox every morning. Sign up for First & 4Most, our free newsletter.

This story uses functionality that may not work in our app. Click here to open the story in your web browser.

]]> Tue, Jun 25 2024 05:52:11 PM Tue, Jun 25 2024 05:52:26 PM https://www.nbcwashington.com/news/local/dc-area-real-estate/look-inside-nfl-coach-navorro-bowmans-mclean-mansion-on-market-for-5-2m/3632676/ 3632676 post 9591311 https://media.nbcwashington.com/2024/06/31691036338-1080pnbcstations.jpg?quality=85&strip=all&fit=1920,1080 A local realtor is creating a roar on social media with a whisper.

Lisa DuBois, a RE/MAX realtor in business for 20 years, uses her social media platforms to promote her listings. Recently, she found a creative and unique way to get more traction.

A few months ago, she decided that due to the heaviness of the world around us, her videos could use something fun, so she partnered with brand strategist Eric Cruz.

Cruz wanted to personalize DuBois’ social media videos. First, he asked her how seriously she took herself.

“Not at all,” DuBois replied.

Her answer led Cruz to suggest playing hide-and-seek in her listings. Now, they’ve become a viral sensation. One video already has over 13 million views.

DuBois showcases her properties with a now-signature style, playing hide-and-seek while using autonomous sensory meridian response (ASMR), as she whispers.

“I had to learn (ASMR),” she said. “That first meeting with Eric, he said, ‘OK, great. We’re gonna have some fun. Let’s do some ASMR.’ And I was like, ‘Sure, what is it?’ And he wanted me to tap my fingernails on the counter, but my fingernails are too short. So, he said, ‘OK. We’re gonna whisper.”

News4 couldn’t let DuBois leave without making our own hide-and-seek video at the station.

Partnering with Cruz helps DuBois’ videos pop, leading to great numbers.

“Usually, the hide-and-seek videos are like 10-20 minutes,” Cruz said. “It probably takes me that same amount of time to edit them. Sometimes, I’ll be like, Oh my God! This needs to come out, like, right now, and I’ll go out in my car for a second and edit real quick.”

DuBois said those views translate to clicks on her listings in D.C. and Virginia.

“A lot of follow-up calls from other agents going, ‘How many more leads? How many more sales?'” she said. “And none, yet. I’ve got a very, very solid real estate business. I did this for fun. This was to make myself laugh.”

Get the D.C. area’s top news and weather delivered to your inbox every morning. Sign up for First & 4Most, our free newsletter.

This story uses functionality that may not work in our app. Click here to open the story in your web browser.

]]> Tue, Jun 04 2024 08:09:47 PM Fri, Jun 14 2024 12:02:12 PM https://www.nbcwashington.com/news/local/see-inside-this-viral-3-75m-capitol-hill-row-home/3583236/ 3583236 post 9430376 https://media.nbcwashington.com/2024/04/30138921043-1080pnbcstations.jpg?quality=85&strip=all&fit=1920,1080 A local realtor is creating a roar on social media with a whisper.

Lisa DuBois, a RE/MAX realtor in business for 20 years, uses her social media platforms to promote her listings. Recently, she found a creative and unique way to get more traction.

A few months ago, she decided that due to the heaviness of the world around us, her videos could use something fun, so she partnered with brand strategist Eric Cruz.

Cruz wanted to personalize DuBois’ social media videos. First, he asked her how seriously she took herself.

“Not at all,” DuBois replied.

Her answer led Cruz to suggest playing hide-and-seek in her listings. Now, they’ve become a viral sensation. One video already has over 13 million views.

DuBois showcases her properties with a now-signature style, playing hide-and-seek while using autonomous sensory meridian response (ASMR), as she whispers.

“I had to learn (ASMR),” she said. “That first meeting with Eric, he said, ‘OK, great. We’re gonna have some fun. Let’s do some ASMR.’ And I was like, ‘Sure, what is it?’ And he wanted me to tap my fingernails on the counter, but my fingernails are too short. So, he said, ‘OK. We’re gonna whisper.”

News4 couldn’t let DuBois leave without making our own hide-and-seek video at the station.

Partnering with Cruz helps DuBois’ videos pop, leading to great numbers.

“Usually, the hide-and-seek videos are like 10-20 minutes,” Cruz said. “It probably takes me that same amount of time to edit them. Sometimes, I’ll be like, Oh my God! This needs to come out, like, right now, and I’ll go out in my car for a second and edit real quick.”

DuBois said those views translate to clicks on her listings in D.C. and Virginia.

“A lot of follow-up calls from other agents going, ‘How many more leads? How many more sales?'” she said. “And none, yet. I’ve got a very, very solid real estate business. I did this for fun. This was to make myself laugh.”

Get the D.C. area’s top news and weather delivered to your inbox every morning. Sign up for First & 4Most, our free newsletter.

This story uses functionality that may not work in our app. Click here to open the story in your web browser.

]]> Wed, Apr 03 2024 08:50:57 PM Wed, Apr 03 2024 08:51:10 PM https://www.nbcwashington.com/news/local/3-plumbing-warning-signs-every-homeowner-know/3560325/ 3560325 post 9352534 https://media.nbcwashington.com/2024/03/AdobeStock_619479650.jpg?quality=85&strip=all&fit=3475,1954 A local realtor is creating a roar on social media with a whisper.

Lisa DuBois, a RE/MAX realtor in business for 20 years, uses her social media platforms to promote her listings. Recently, she found a creative and unique way to get more traction.

A few months ago, she decided that due to the heaviness of the world around us, her videos could use something fun, so she partnered with brand strategist Eric Cruz.

Cruz wanted to personalize DuBois’ social media videos. First, he asked her how seriously she took herself.

“Not at all,” DuBois replied.

Her answer led Cruz to suggest playing hide-and-seek in her listings. Now, they’ve become a viral sensation. One video already has over 13 million views.

DuBois showcases her properties with a now-signature style, playing hide-and-seek while using autonomous sensory meridian response (ASMR), as she whispers.

“I had to learn (ASMR),” she said. “That first meeting with Eric, he said, ‘OK, great. We’re gonna have some fun. Let’s do some ASMR.’ And I was like, ‘Sure, what is it?’ And he wanted me to tap my fingernails on the counter, but my fingernails are too short. So, he said, ‘OK. We’re gonna whisper.”

News4 couldn’t let DuBois leave without making our own hide-and-seek video at the station.

Partnering with Cruz helps DuBois’ videos pop, leading to great numbers.

“Usually, the hide-and-seek videos are like 10-20 minutes,” Cruz said. “It probably takes me that same amount of time to edit them. Sometimes, I’ll be like, Oh my God! This needs to come out, like, right now, and I’ll go out in my car for a second and edit real quick.”

DuBois said those views translate to clicks on her listings in D.C. and Virginia.

“A lot of follow-up calls from other agents going, ‘How many more leads? How many more sales?'” she said. “And none, yet. I’ve got a very, very solid real estate business. I did this for fun. This was to make myself laugh.”

Get the D.C. area’s top news and weather delivered to your inbox every morning. Sign up for First & 4Most, our free newsletter.

This story uses functionality that may not work in our app. Click here to open the story in your web browser.

]]> Mon, Mar 11 2024 08:00:00 AM Thu, May 16 2024 12:42:20 PM https://www.nbcwashington.com/news/local/dc-area-real-estate/look-inside-bradley-beals-former-bethesda-mansion-sold-for-9-25m/3480614/ 3480614 post 8942141 https://media.nbcwashington.com/2023/09/beal-mansion-exterior-e1695843616218.jpeg?quality=85&strip=all&fit=1200,675 A local realtor is creating a roar on social media with a whisper.

Lisa DuBois, a RE/MAX realtor in business for 20 years, uses her social media platforms to promote her listings. Recently, she found a creative and unique way to get more traction.

A few months ago, she decided that due to the heaviness of the world around us, her videos could use something fun, so she partnered with brand strategist Eric Cruz.

Cruz wanted to personalize DuBois’ social media videos. First, he asked her how seriously she took herself.

“Not at all,” DuBois replied.

Her answer led Cruz to suggest playing hide-and-seek in her listings. Now, they’ve become a viral sensation. One video already has over 13 million views.

DuBois showcases her properties with a now-signature style, playing hide-and-seek while using autonomous sensory meridian response (ASMR), as she whispers.

“I had to learn (ASMR),” she said. “That first meeting with Eric, he said, ‘OK, great. We’re gonna have some fun. Let’s do some ASMR.’ And I was like, ‘Sure, what is it?’ And he wanted me to tap my fingernails on the counter, but my fingernails are too short. So, he said, ‘OK. We’re gonna whisper.”

News4 couldn’t let DuBois leave without making our own hide-and-seek video at the station.

Partnering with Cruz helps DuBois’ videos pop, leading to great numbers.

“Usually, the hide-and-seek videos are like 10-20 minutes,” Cruz said. “It probably takes me that same amount of time to edit them. Sometimes, I’ll be like, Oh my God! This needs to come out, like, right now, and I’ll go out in my car for a second and edit real quick.”

DuBois said those views translate to clicks on her listings in D.C. and Virginia.

“A lot of follow-up calls from other agents going, ‘How many more leads? How many more sales?'” she said. “And none, yet. I’ve got a very, very solid real estate business. I did this for fun. This was to make myself laugh.”

Get the D.C. area’s top news and weather delivered to your inbox every morning. Sign up for First & 4Most, our free newsletter.

This story uses functionality that may not work in our app. Click here to open the story in your web browser.

]]> Tue, Nov 28 2023 07:12:29 AM Tue, Nov 28 2023 11:43:59 AM